With Facebook Pixel, you can take advantage all the activities of visitors at your Shopify website and devices in order to notify your ad campaigns. This is a really effective tool bring your products out widely.
Step 1: Go to Shopify admin=> Online store=> preferences
Step 2: In Facebook Pixel section, enter your Facebook Pixel ID
Step 3: Tap Save
This method is quite complicated because you need some knowledge of HTML.
If you integrate your Facebook Pixel account by adding your ID, it may cause incorrect or duplicated results when you add the pixel code to your store pages.
Step 1: Go to Shopify admin=> Settings=> Checkout
Step 2: In Order processing section, tap Additional Scripts text box.
Step 3: Copy the Facebook Pixel code from Ads Manager and paste it into Additional Scripts text box.
Step 4: Tap Save
After adding Facebook Pixel into your Shopify website, you need verify whether Facebook Pixel is working or not.
Go to Ads Manager on Facebook=> Facebook Pixel
Then you will see your pixel dashboard. It means Facebook Pixel is working.
In case there is no data in your dashboard, it may be 2 reasons below:
In this case, Facebook hasn’t received data from the pixel yet. And you should wait for customers interact with your store and generate data.
It means no conversion is recorded in the past. In this case, you need to return to your store pages, check that the visit is tracked by Facebook Pixel. If it shows up, it means the pixel is working.