Instagram expands shopping functionality with Shopify integration

ByAdam

Instagram expands shopping functionality with Shopify integration

Recently, “shoppable” post format of Instagram has been designed in order to encourage potential shoppers to make more in-the-moment purchases while they are browsing photos on the social network. Now Instagram is expanding its “shoppable” post format a lot.

At the first teaser, with the shopping tag feature, businesses can mark products within an image as available for purchase. When they click to the shopping tag, it will redirect to a product page for more item details as well as links to the actual store website where it can be purchased.

Only about 20 brands had access to the shoppable photos function at launch, Instagram announced more to business in the fashion, apparel, jewelry and skincare categories

The program’s expansion also includes updates that make it easier for marketers to link product catalogs and tag shoppable products in their posts, as well as metrics to help gauge which posts are performing well.

In addition, the updates making it easier for marketers to link product catalogs and tag shoppable in their posts and metrics to help measure which posts are performing well are also expanded.

Statistically, until now there are more than more than 600 million active users on the site and approximately five million active business profiles on Instagram. But commerce on Instagram is still at the first stages. And the company said that this latest development was part of their continuing efforts to strengthen relationships between people and the brands they loved by creating more opportunities and simpler ways to discover and explore products on Instagram.

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